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Tianfu Mingcha
Large enterprises
Products and services: a comprehensive tea industry brand integrating tea research and development, production, processing and sales to education, tourism, culture, medical treatment and health preservation
Tianfu Tea: Full Digitalization from Production to Sales Terminal
Customer Overview
Tianfu is a tea professional company founded by Mr. Li Ruihe, the world tea king, in mainland China in 1993. Tianfu Mingcha, which has been intensively cultivated for dozens of years in mainland China, mainly deals in traditional Chinese tea products, integrates China's tea resources and develops more than 1,800 kinds of Tianfu series products. It has become an all-round tea brand integrating tea research and development, production, processing and sales to education, tourism, culture, medical treatment and health preservation. For many years in a row, Tianfu was selected by the Ministry of Industry and Information Technology as the first place in the brand power index of China's tea chain stores, with a revenue of 1.713 billion yuan in 2020.
With the continuous expansion of Tianfu Group's business territory, the Group also attaches great importance to digital transformation investment, building an information-based core platform, from the financial business integration of the operation and control system, combining digital information with traditional industries, to contribute to the company's core competitive advantage. In the face of the new economy and new models, we will create value for users as the goal, use data to drive business model innovation, and promote Chinese tea culture.
However, on the road of transformation, the factory sales headquarters/branch stores have a long business chain, requiring timely information transmission, accurate financial accounting and smooth commodity circulation. Tea and tea food need to meet the requirements of laws and regulations on traceability of raw materials, production and circulation and food safety supervision. At this stage, there is no overall unified operation and control platform for each business segment, which poses new challenges for the Group to strengthen vertical business control and horizontal business collaboration.
Business challenges
As a leading enterprise in the tea industry, Tianfu's business sector mainly covers the tea distribution chain stores: the country is divided into 13 regions, including more than 1300 "Tianfu Mingcha" chain stores, operating and expanding management; Expressway service area development and tourism business group: mainly expressway service area, operating restaurants, tea gardens, stone carving gardens, gas stations and museums; Food production business group: engaged in tea production and processing; Tea production business group: engaged in tea production and processing, etc.
Data dispersion, business efficiency to be improved
Due to historical reasons, in the entire Tianfu information system, the factory headquarters used to use self-developed systems to account, manage procurement, production, sales, and financial operations. The Regional Management Service uses data flow software (self-developed) for financial operations. Stores use POS systems (self-developed) and data flow systems to manage marketing operations. The data account sets from factories to sales companies to terminal stores are different. Business personnel need to enter different account sets to process different data in data processing. In order to meet the development of Tianfu Group, it is necessary to establish an all-round group-level integrated information platform integrating company strategy, corporate governance, organizational structure, management culture, etc.
Business changes, distribution efficiency to be improved
The distribution and supply of stores and general warehouses lack the support of an integrated information platform, which cannot meet the online and collaborative requirements required for the high-speed circulation of information and commodities, and cannot intelligently handle the intricate business relationships between various products, resulting in insufficient inventory accuracy, and the relevant personnel are prone to human error problems during operation. Unable to meet the general warehouse's rapid response to store terminal demand for goods, affecting the efficiency of timely distribution.
Multi-level distribution control, complex price policy
From the factory to the distribution company, and then to the end-to-end store, the process business and accounting processing process are complicated. In order to avoid human errors, it is necessary to automatically identify the distribution path, intelligently fetch prices and generate posting documents, so as to improve the operation efficiency and balance the accounting policies, thus making the multi-party transaction scheme and multi-party price taking logic of ERP and other information systems more challenging.
Solution
The rapidly expanding market of Tianfu Mingcha needs a strong internal management system to support, increase the transparency of enterprise operation, reassure customers at the top, and worry less about business departments, so that procurement, production and sales can be carried out in a targeted manner as planned, reduce all kinds of waste in the implementation process, and improve the overall operation efficiency. Therefore, Tianfu Mingcha Group's control platform has been set up.
The overall blueprint is based on the integration of production, supply and marketing, business and financial integration, interconnection between systems, and the transformation of a decentralized system into centralized control, with digital transformation, data collection and analysis, and insight-driven as the main objectives, to provide Tianfu Mingcha with industry solutions suitable for enterprise development.
Build a group management and control system, standardize and unify
The original system developed by the enterprise itself, each business segment is managed separately, and there are deviations in responding to the development needs of the enterprise and the implementation of group management strategies. Kingdee EAS system has established a group-controlled master data management and business processing strategy, and unified the basic data caliber and business control of subsidiaries. Open up the information channel, factory production, supply and marketing integration, industry and finance integration, first-class sales company, business data automation; Regional sales company, ordering, replenishment, supply coordination; The integration of terminal stores into and from sales has increased the end-to-end inventory turnover rate from factory to store by 10%. Customers give positive evaluation: at present, the group through Kingdee EAS system from manufacturing to distribution to terminal sales information integration, for the group's sales and production to provide strong data support, for cost control, inventory management provides a great help.
Integration of distribution and supply, intelligent distribution of total warehouse
As customers said, Tianfu's digital construction should provide real-time retail data to provide more data support in response to market changes, and use digital technology to open up online and offline platforms and combine sales platforms. Kingdee EAS has opened up the distribution barrier between the terminal store and the main warehouse. When the store has a demand for goods, the clerk will ask the main warehouse for goods. Now, according to the rules, the organizational relationship between the main warehouse and the store can be automatically identified to determine the nature of the business, and downstream business documents can be automatically generated to reduce human participation. So as to quickly respond to the demand for goods at the store terminal, improve the automation of business processing, and improve the overall distribution efficiency by 20%.
Unified order entry, automatic identification of business paths and pricing rules
"Tianfu has been building digitalization since '97, mainly to reduce manual operations and improve work efficiency, from the early stand-alone accounting processing, to the cross-departmental networking system, to the cross-regional networking system. In 2016, Tianfu again joined hands with the Kingdee EAS system, and with the co-creation and co-construction efforts of both teams, Tianfu's digitalization has enabled collaboration among groups, factories and stores, opening up the integration of production, supply and marketing." The customer mentioned. Kingdee EAS realizes the unified entrance order from the main warehouse to the factory, and multi-factory goods can be processed on a single request form. Kingdee EAS matches the supply rules according to the order organization and the factory to which the goods belong, thus automatically identifying the multi-party transfer type (2. 3. four-party transfer) and four-party organization (application, supply, delivery, receipt organization), automatically identifying the business path, and automatically obtaining the price according to the price policy. Make the total warehouse order processing more orderly, reduce human intervention to avoid errors, improve order efficiency. Just as customer evaluation: Tianfu uses the information platform to quickly copy the management mode, which provides a guarantee for Tianfu fast exhibition store.
Project Value
Build a group control system and open up information channels for each sector.
Each business sector to build a unified information platform, distribution and supply integration, factory operation coordination, financial control fine. The three main lines of control are connected and echo each other, meeting the end-to-end human and industry collaboration needs of terminals, distribution and factories, and effectively supporting the integration of industry and finance under the complex system.
Integration of distribution and supply, optimization of processes and efficiency
Improve the response speed to terminals and consumers, and efficiently provide comprehensive services for the tea industry: good tea, beauties and delicacies; Optimize and simplify business processes, and increase the efficiency of front-end business processing by 10%; The transparency of the business chain has increased, and the responsibilities of each link have become clearer. All kinds of early warning to carry out risk warning in advance, strengthen risk prevention, effective prevention, human error rate reduced by 20%.
From complex to simple, intelligent pricing to ensure the safety of funds.
From each distribution unit to each factory, to the factory distribution and distribution unit receipt, the whole process of business documents full coverage and intelligent price. It meets the management requirements of multi-level distribution system, ensures the safety of funds, and realizes the multi-party transaction scheme and multi-party price-taking logic of the distribution system.
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