Kingdee
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News CenterKingdee is a provider of digital management solutions. The desire of business operators for growth is our goal.
Business challenges
Channel expansion is difficult, engineering supervision is difficult, and the after-sales system is cumbersome.
The intensification of competition in the industry and the thinning of profits, the expansion of new channels is becoming more and more difficult, users are distributed all over the country, need to rely on dealers, authorized service outlets to provide after-sales service, timeliness and service experience affect brand reputation, recommendation and re-purchase.
The price is chaotic and the terminal is difficult to control.
Home appliance profits become thinner, unable to support the profits and costs of logistics manufacturers and channels, contradictions between manufacturers and distributors, etc., brand manufacturers are difficult to control the terminal market, some agents and distributors are forced to task pressure, contrary to market rules, low-cost promotion rush task volume, to earn rebates from manufacturers.
Product scenario, customization, research and production and marketing integration is difficult.
Consumers' demand for home appliances is becoming more and more personalized and scene-based, which poses a greater test for the research, production and marketing system of home appliance companies. It is necessary to focus on the end-to-end connection of C2M, dig deep into user needs, and develop products. Continuous innovation in design and other aspects, flexible production, and continuous improvement of consumption and service experience
High cost, thin profit, slow turnover, large capital occupation
The rise in the price of raw materials has increased the cost pressure of the home appliance industry, and the profits of the industry have become thinner. The sales mode of traditional channels is still dominated by pressing goods, so that the funds of brand merchants and distributors are occupied. "Destocking, speeding up inventory turnover, and adjusting product structure" is imminent
Digital Transformation Solutions for Home Appliance Industry
Through agile front desk, shared middle desk, multi-background, to create an integrated digital platform for research, production, supply and marketing. Help home appliance companies optimize production methods, improve supply chain efficiency, quickly respond to upstream and downstream customer needs, achieve omni-channel marketing, and reach end consumers.
PaaS Platform Support
Enterprises can flexibly define their own business, platform is business, fully support the home appliance industry internal and external value chain reconstruction, accelerate the transformation and upgrading of products, channels, services
Covering the full business of the enterprise
Including financial management, procurement management, sales management, inventory management, production management, research and development management, channel management, etc.
Application Blueprint
Agile front desk provides employees, customers and partners with a scenario-based and mobile collaborative work platform, connecting and enabling the upstream and downstream of the industrial value chain in real time. Digital marketing/operation center helps household appliance enterprises to quickly flatten channels, cover full-channel marketing, realize online and offline collaboration, strengthen the construction of production and marketing collaboration system and big data analysis platform; Stabilizing the background to provide stable, flexible and safe platform support for the digital transformation of enterprises, achieve strong control of the group.
Solution Advantages
Control the whole process of the project and build a perfect after-sales service platform.
Build a digital project and service experience platform, realize the whole process of project control, reduce project risk, service process visualization and efficiency improvement, and carry out active services and value-added services to enhance customer value and customer stickiness.
Online and offline integration, omni-channel collaborative operations
Fully support the whole channel marketing system of home appliance industry, including B2C e-commerce management, B2B multi-level and deep marketing management, retail chain management, and the construction of supply chain system and win-win mechanism after connection
PLM ERP MES, Building an Integrated Platform for Research, Production, Supply, Marketing and Service
The only PLM ERP MES integrated cloud platform in China, creating an integrated platform for research, production, supply, marketing and service, improving the production efficiency, business agility and optimizing services in the home appliance industry.
Build a digital supply chain system to achieve end-to-end supply services.
By establishing an efficient supply chain system, we can realize the efficient coordination of enterprise planning and operation, and reshape the value of the whole industrial chain from the R & D side to the after-sales service side.
Customer Success Stories
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Related Products
Address:
Room 315, Block B, Taihe Cultural Building, No.1 Chenjialinjia, Chaoyang District, Beijing
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