Kingdee
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News CenterKingdee is a provider of digital management solutions. The desire of business operators for growth is our goal.
Business challenges
Product quality system control difficult
Cosmetics enterprises are in urgent need of information system for information, process and standardized management of product research and development, material supply, production and manufacturing, quality inspection and other stages, so as to provide digital support for rapid response to market demand.
Impact of foreign brands, difficulties in offline operation
Offline store sales channels are gradually squeezed by e-commerce platforms. The rise of new technologies has gradually diverted customers to online. Consumer behavior habits have gradually changed from offline to online. New marketing models such as micro-commerce, e-commerce and live broadcast
Serious product homogeneity and low customer loyalty
Single product mix, repeated market positioning, serious homogenization and single marketing means have become important factors restricting the development of many local cosmetics brands, and consumer loyalty is generally low.
Diversification of accounting entities and difficulty in profit statistics
Enterprise managers are faced with the inability to clearly understand the operating conditions of each division and product line, and urgently need to carry out independent accounting for the company's internal and channel providers in order to achieve the purpose of cost refinement management.
Digital Transformation Solutions for the Cosmetics Industry
Provide online and offline connection and integration of digital ecological cloud services for the cosmetics industry. While solving the integration and fine management of product research, production, supply and marketing, it also opens up all links of the marketing channel and provides information support for the "last kilometer" of marketing in the cosmetics industry. Through the construction of informatization, digitization, and intelligence, the management business of the cosmetics industry is fully covered, the process is fully recorded, and the results are predictable, and the management transformation and upgrading are promoted.
Omni-channel marketing
Realize omni-channel marketing collaboration and support new retail methods such as online purchase, micro-mall and live delivery.
Fine management
Further improve the fine management of cosmetics enterprises, strengthen the coordination between organizations, quickly respond to market demand, innovate retail mode, broaden the sales channel of enterprises, and provide digital support for the rapid development of cosmetics enterprises
Unified management
Through PLM, ERP, MES, omni-channel, new retail and other modules, it links various business lines in the cosmetics industry and realizes the integrated sharing of information resources and the unified management of multi-organizations.
Application Blueprint
Provide product research and development, manufacturing, supply chain, logistics, omni-channel marketing, supplier collaboration, management decision-making and other modules to achieve comprehensive and refined management of the integration of research, production, supply and marketing of enterprises. And the integration of new technologies, integrated services and process combing, to achieve the improvement of enterprise operational efficiency, improve market response speed, standardize the management objectives of enterprise business processes.
Solution Advantages
Innovate business model and enhance brand influence
It provides innovative business models such as small programs, micro-shopping malls, and live delivery of goods for the cosmetics industry, achieving rapid response to market demand, connecting consumers, enhancing consumers' sense of participation, enhancing brand awareness, and providing a brand new product marketing Business model
Omni-channel collaboration, integrated marketing resources
In the face of the upgrading of consumption habits and market demand, it provides the cosmetics industry with an omni-channel marketing cloud, strengthens the enterprise's external "connection", efficiently collects customer data, strengthens the development and management of marketing channels, and realizes omni-channel business collaboration.
Flexible configuration, improve management effectiveness
Flexible configuration of business processes, personnel permissions, report formats, for enterprises to build a unified business and financial integration management platform, dynamic display of business flow, business early warning, to achieve the refinement and standardization of enterprise management, and comprehensively improve the effectiveness of enterprise management.
Integration of research, production, supply and marketing, comprehensive upgrade of enterprise management
Provide PLM ERP MES integrated cloud platform from different stages of product development, manufacturing, raw material procurement, financial management, marketing, etc., and provide information management tools for the internal fine management of enterprises.
Customer Success Stories
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