Kingdee

Tianhong: How to Support Digital New Retail Through Human Operation Transformation

 

Customer Overview

 

Customer Overview:

Tianhong Digital Commercial Co., Ltd. was established in 1984 and listed in 2010. Through human-oriented and scientific management, professional and efficient operation, the company has achieved outstanding results. It has been listed as one of the top 100 chain enterprises in China for many years. It has the national leading retail technology research and operation ability. According to the different needs of target customers, Tianhong will create an experiential new retail with online and offline integration of department stores, shopping centers, supermarkets and convenience stores, enjoying life is the core value of the brand, with "Rainbow", "Junshang", "sp @ ce", "micro-oh" four brands. Tianhong will always adhere to the principles of "effective expansion" and "sustainable development", and is determined to shape the company into a first-class retail enterprise in the country and share the beauty of life with customers.

 

human resources digital development expectations:

Digital interconnection has been everywhere. In just a few years, the business model and operating efficiency of enterprises have been profoundly affected by it. New species have emerged one after another. Traditional enterprises have also taken the initiative or are forced to face transformation and upgrading and dance with digital interconnection. Starting from organizational capacity, Tianhong implements human resource management measures aimed at improving organizational capacity, hoping to explore how to continuously grow organizational capacity in the digital Internet era, realize the strategic policy of taking organizational capacity as the core and talent development as the cornerstone, and help the company "effective expansion" and "sustainable development".

 

Development challenges:

The construction of human resources digital platform is an important support for Tianhong Digital Branch to realize its business strategy. From the early application of personnel, salary and performance, it meets the online operation of Tianhong Digital Branch's basic human resources business. However, with the deepening of Tianhong Digital Branch's digital strategy, under the circumstances of massive data and high concurrent business, the human resources business is intelligent and self-service experience, real-time management analysis and other aspects will face great challenges.

 

Business challenges

 

Tianhong takes the lead in the transformation in the industry, breaking through the traditional shopping mode, practicing the three major business strategies of digital, experiential and supply chain, and vigorously developing the intelligent retail business model of online and offline integration.

low efficiency of information collaboration

With the business transformation and rapid expansion, Tianhong's human resources management is facing new challenges. The frequent occurrence of collaborative communication between headquarters human resources and human resources departments of various divisions and project teams leads to the limitation of information upload and release;

Low efficiency of human business operation

With the rapid expansion of personnel scale, the improvement of human resource management efficiency and service satisfaction is also imminent; how to manage nearly 20000 employee resources well and provide strong support for management business decisions. has become a number of human resources management in front of the Rainbow problems.

Decision data is not timely

Human resources decision analysis indicators are of great significance to the strategic layout of over the rainbow data. Relying on traditional manual reports, from putting forward requirements, data acquisition, data integration to data presentation, time-consuming and laborious, accuracy and timeliness are not effectively guaranteed, and management cannot quickly obtain real-time dynamic data and make effective decisions.

Poor employee service experience

As Tianhong Digital is a typical retail chain enterprise with large staff turnover and younger staff, as aborigines in the Internet era, they have strict requirements on the use experience of digital systems, especially unable to provide satisfactory services to employees in an efficient, real-time and transparent manner.

Therefore, after many investigations and in-depth studies, Tianhong Digital Science has found that the new human resource management model based on shared thinking, resource sharing, service productization, and platform digitization can effectively solve the problems faced by the company's human resource management, and solve these problems The key measure is to promote the transformation of the "three pillars" operation model of human resource management, and at the same time build a human digital shared service operation platform that can support this model.

 

Solution

 

Based on the transformation demand for the new mode of human resources management, over the rainbow Digital Department has built a three-layer vertical human digital sharing service architecture of "platform support layer, business application layer and front-end display layer" with the goal of improving organizational operation efficiency, improving human resources business operation and better serving employees and company decisions.

 

 

Information sharing to improve the efficiency of internal information collaboration

With the advancement of the digital transformation of Tianhong Digital, many digital construction projects have been carried out internally at the same time, and the members of the project team come from various departments. Xu Nan, assistant general manager and human resources director of over the rainbow Digital Department, said: "In the past, the communication and cooperation of project team members relied more on offline. The knowledge in the process could not be accumulated and transferred in time, and the incentive could not be quickly distributed and transferred to the human resources system in real time for bonus payment."

Now, based on the human information sharing platform integrated by Kingdee s-HR and enterprise WeChat, project team leaders can quickly obtain department personnel information from the enterprise WeChat address book, set up a project task team, decompose tasks, and project members can also feed back the project progress in real time. Through the rapid and flat communication of the task team, the efficiency of project promotion has been significantly improved, and the team cohesion has also been enhanced.

 

 

Salary nuclear sharing, promote HR cost reduction and efficiency increase

Over the years, Tianhong has adopted the classic modular operation mode of human resources. With the unlimited expansion of the organization, many standardized human resources businesses are still operated by various divisions and molecular companies, resulting in the duplication of many transactional human functions. For example, in the past, 2-3 people were set up in each business area to be responsible for the salary issuance in the area where they were located, and the total number of personnel involved in this function exceeded 20.

Through the standardization and standardization of the compensation issuance business, and based on the compensation business sharing center built by Kingdee s-HR's compensation accounting platform, Tianhong will recover the compensation issuance business from each region for centralized processing. Xu Nan said: "Especially during the epidemic, telecommuting plus digitization has contributed significantly to work efficiency, such as the five accounting specialists at the Human Resources Sharing Service Center at Tianhong headquarters who can complete the compensation accounting of 18000 employees nationwide in just three days." Salary accounting alone has saved 12-15 manpower for over the rainbow through the transformation to sharing, and has reduced the accounting time from about 7 days to 3 days, which not only helps over the rainbow's human resources management to reduce costs, but also to increase efficiency.

 

 

Human mobility services to support smart management decisions

Tianhong digital business throughout the country, management travel frequently. Before, it was very inconvenient to obtain human resources-related management indicators and data in real time. On the one hand, HR needs to be collected and sorted out, not in time; On the other hand, it is inconvenient to carry a computer with you to receive it.

Today, the human resources information sharing platform of over the rainbow, based on Kingdee s-HR system and mobile applications, can preset all the human resources management data and indicators that management pays attention to on a daily basis on the mobile side. The management of over the rainbow said that it can now control the human data reports and indicators of the whole country, regions and stores anytime and anywhere, and can also penetrate through the query to understand the detailed data of various indicators, providing more convenient and intelligent support for over the rainbow's decision-making.

 

 

Human intelligence services to improve employee HR service experience

Based on Kingdee s-HR, over the rainbow Digital Science has continuously upgraded its human service. It has integrated smart phone mobile applications, intelligent personnel service terminals and other service facilities and equipment into its management. It has deeply integrated user thinking into every step of the human service business, regarded internal employees as customers, and planned every scene of the employee service business from the perspective of customers and extreme experience. For example, through multi-terminal service portals such as PC self-service terminal, mobile self-service terminal and intelligent personnel service terminal, employees can complete online change of personal file information, electronic signing of labor contract, online issuance of employment or income certificate, submission of personnel business application, etc., so that employees can know and enjoy the personal HR service they care about and value at any time, and reduce the time of consultation and errands, as far as possible to allow employees to create business value for the company in the best possible state.

 

 

Project Value

 

real-time information flow

The organic collection of digital human resources system and enterprise WeChat realizes the efficient coordination between administrative organization and project organization, accelerates the rapid circulation and efficient communication of information within the organization and within the team, promotes the rapid landing of the project and the transparent distribution of the value of the project team, and effectively improves the combat effectiveness and cohesion of the team.

human operation sharing

Through the transformation of human resources sharing mode, over the rainbow Digital Department has realized the centralization of human resources business, specialized division of labor, accelerated the efficient operation of human resources business in the system, gave full play to the coordination efficiency of HRSSC,HRBP and COE triangle, and enabled HR to release professional value and enable business.

Digitalization of Decision Analysis

Through the data analysis engine tool, over the rainbow Digital Department has insight into the efficiency of human resources, allows data to support decision-making, and eliminates the concept of personal experience-based, so that managers can timely and efficiently understand the dynamic changes of the company's human resources, timely give guidance and suggestions to relevant human resources management indicators, and help the company's human resources strategic decision-making.

Mobility of employee applications

Through the introduction of the enterprise WeChat application platform, the mobility of human resources services has been realized, and the acquisition of human resources services for employees has become more convenient and faster, and the information has become more transparent, which has greatly improved the satisfaction of the grassroots employees of Tianhong Digital. Happiness and sense of gain.

Digital Transformation Value

Promote the transformation of human operation mode

Tianhong Digital integrates the "three pillars" model of human resources with Kingdee s-HR human sharing platform, which promotes the transformation of the company's "three pillars" operation model of human resources. Through the centralized, systematic and product services of the shared service center for HR affairs, the HR operation efficiency and HR service experience of the whole company have been improved. Through the COE expert center, a series of standardized HR toolkits have been built, which are promoted and used by the HRBP team in the front line. They not only link the internal departments of the service company, but also link flexible employees, realize internal and external interconnected HR services, and fully enhance the value of HR services.

Intelligent HR Service Enhance Employee Link Ability

Through the integration and application of Kingdee s-HR system and enterprise WeChat APP, over the rainbow Digital Branch has built an intelligent and convenient self-service experience platform for 18000 employees, improved the employee linking ability of over the rainbow Digital Branch HR service, and improved the all-round service from self-service to employee care.