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Express Group
Large enterprises
Products and Services: A New Model of Human Resource Management for Automobile 4S Giant
Amex Group: A New Model of Human Resource Management for the Auto 4S Giant
Customer Overview
Amex Group is a diversified group with automotive, real estate, investment and other businesses, founded in 1983. Over the past 30 years, Express has been committed to the development of the automobile industry. It has built and operated more than 70 4S stores, covering 19 cities in 13 provinces. Among the 15 automobile brands currently operated, 85% are ultra-luxury and luxury automobile brands. In accordance with the four strategies of "adhering to luxury brands, positioning domestic developed first-and second-tier cities, self-owned land, and park-based management", Amex has successively built more than ten luxury brands in the country, forming a "group, A new operation model of" cross-regional operation and brand management. In 2016, the total revenue of the automobile sector was 28.6 billion yuan, with more than 700000 loyal customers. With fine management and good service, it has established a good corporate image in the industry and society, and ranked 13th in the top 100 auto dealer groups in China in 2016.
Business challenges
There are more than 70 4S stores in the automobile sector of express group, distributed all over the country, with nearly 10000 employees. In the process of rapid expansion of the enterprise scale, it is constantly troubled by management problems from HR field, such as large turnover rate of dealership personnel, difficult management of field sales personnel, complex shift, complicated attendance statistics, untimely update of employee file information, and difficult supervision of salary accounting. At the same time, the development strategy of enterprise scale, diversification and branding puts forward higher requirements for HR's talent introduction efficiency, strengthening group management and control, and improving cultural publicity and implementation ability.
Solution
1, build a smooth talent acquisition channel.
The high-end brand automobile sales and service industry has very high requirements for the appearance, communication ability, and professional ability of talents in sales, after-sales, and management positions. The ratio of "recruits: alternative resumes" is as high as 1:60, which can be described as "one in a hundred".
In order to support the high requirements of the Express Group in terms of quantity and quality of talent acquisition, Kingdee s-HR has built an internal and external integrated talent recruitment and management platform for the Express Group. Through seamless connection between the recruitment management system and high-end recruitment websites such as Zhilian and 51job, a series of intelligent recruitment functions such as centralized review of recruitment requirements, one-click job release, one-click cloud search for alternative talents, automatic summary of application resumes, automatic screening of duplicate resumes, automatic analysis and introduction of resumes outside the system, etc. are realized, which greatly reduce the labor intensity of recruiters and provide rich resume resources for selecting suitable talents, build a smooth access to talent.
2. Build a mobile cultural communication bridge
In recent years, China's automobile circulation market has entered a mature period, and it is not uncommon for dealers to sell cars at a loss and transfer 4S stores. As a senior "veteran" in the auto dealer team, Express Group has always adhered to the long-term development path, insisted on systematic operation, respected the "industry spirit", and has been steadily advancing among the top 100 auto dealers.
In order to transmit the "industry spirit" culture advocated by the company to every employee more conveniently and realize the inheritance and continuation of culture, Amex Group has not only realized the mobile processing of HR business, but also integrated OA, ERP, Ctrip business travel and many other mobile businesses with the help of Kingdee mobile s-HR and cloud home application. Employees at all levels from the headquarters to the dealership can inquire about their own files, attendance, vacation quota, payslip, colleague address book and other information in the cloud home APP of the mobile phone smart terminal, submit personal leave, travel, overtime, rest and other processes online, and can also obtain the latest developments, policies, announcements and notices of the company in real time, and participate in online employee activities initiated by the company. Based on Kingdee Cloud House, a new mobile social human resource service and corporate culture communication platform has been built, which has built an efficient, interconnected and mobile corporate culture communication bridge for nearly 10,000 employees of the whole group.
3. Provide efficient and convenient mobile attendance service
Before, all stores of Express Group used face recognition attendance machine to manage employees' attendance. During peak hours, employees often waited in long lines to brush their faces. For regular field personnel, it is also difficult to grasp the actual attendance status of field personnel. When checking attendance every month, it takes a lot of time and energy for personnel.
Kingdee s-HR has set up an efficient attendance data collection platform for Express Group. Employees can sign in on their mobile phones when they arrive near the work place through the mobile sign-in APP of smart phone terminals. For field personnel, the system will automatically record the check-in point on the map after mobile check-in at the field work site. In the absence of network signals, offline check-in can be realized by shooting and uploading scene photos of field work sites.
The mobile sign-in records are automatically synchronized to Kingdee s-HR attendance management system, which is automatically matched with attendance scheduling and calculated to generate attendance data of employees, making the original complex attendance statistics very simple and effectively improving the efficiency of attendance checking and accounting. At the same time, employees can check their daily attendance status through mobile sign-in APP, and can give real-time online feedback on attendance abnormalities. The upgrading of attendance management means not only improves the efficiency of human resources management, but also makes employees feel the fast and convenient service brought by human resources informatization.
4. Achieve integrated group manpower control
Express Group has always adopted the strategy of purchasing land and distributing 4S stores. In addition, the online automobile platform "Yuntong Hui" and the new used car retail platform "Yuntong Bank", which have been spawned in the process of changing from the traditional mode to the new retail mode in recent years, have formed a specialized automobile distribution group composed of various related businesses such as offline automobile sales, online sales, used car sales, 4S store park property management, etc. In order to effectively support professional business operations, Amex Group needs an integrated human resources management and control platform to achieve unified management of human resources in each business segment.
In Kingdee s-HR system, Express Headquarters has set up a unified position system, including job code, job naming, establishment, grade, job family, job category and other standards. A unified salary standard system has been set up, including salary standard table, salary items, salary calculation formula, salary approval process, salary statistical caliber, etc. Based on the standard system constructed by the headquarters, each business segment carries out specific business execution such as organization and maintenance, salary adjustment, salary accounting and salary payment according to authorization.
Through the Kingdee s-HR system, the headquarters of the Express Group monitors the specific business operations of each business segment in real time. Take salary management as an example. In the past, the headquarters could only approve the total salary of each branch and store, and could not query the details. Now, the headquarters can query the specific salary data of each employee while approving the total salary.
With the help of Kingdee's s-HR flexible reporting tool, the headquarters can make real-time statistics on the accurate data of various business sectors, organizations at all levels and personnel of all types. Based on the multi-dimensional analysis model, the headquarters can quickly complete the group's manpower inventory, control the human resources situation of the whole group in real time, and provide efficient human resources management support for the group's management decision-making.
Project Value
In the human resource information construction of the Express Group, the latest mobile Internet, big data and social application technologies have been fully utilized to build a new mobile Internet human resource management model that not only meets the current business management needs, but also supports the group's future business development. It has carried out beneficial exploration and successful practice on the management improvement of large high-end automobile 4S chain enterprises!
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