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Fuhr Agronomy
High growth enterprises
Products and services: scientific research and development, production and processing, sales and technical services of corn, soybean, rice, melon and vegetable and other crop seeds, pesticides and liquid fertilizers
Fuhr Agronomy: Committed to Building Ecological Closed Loop of Seed Industry Chain
Customer Overview
Qiqihar Fuhr Agronomy Co., Ltd. was incorporated in 2003 with a total of 487 employees and 108 scientific and technological personnel with intermediate and senior professional titles. Mainly engaged in corn, soybeans, rice, melons and vegetables and other crop seeds and pesticides, liquid fertilizer research and development, production and processing, sales and technical services. At present, more than 200 new varieties of corn, soybeans, rice, melons and vegetables have been obtained through independent research and development, transfer of achievements and scientific and technological cooperation. Fuhr Agronomy is a key leading enterprise in agricultural industrialization jointly recognized by nine national ministries and commissions. It has become one of the largest and strongest seed industries in Heilongjiang Province and even the country.
After more than 30 years of development, it has now become a large-scale seed industry enterprise with a registered capital of more than 0.1 billion yuan (R & D, production, processing, sales, service, import and export business) issued by the Ministry of agriculture and rural areas, as well as a one-stop production and marketing of pesticides and fertilizers.
However, on the road of transformation, the rapid expansion of seed breeding and innovation of Fur agronomy has also exposed the shortcomings of Fur agronomy management. Headquarters, research institutes, marketing centers, logistics and distribution, dealer ordering, retail stores and other departments are located in many places in Heilongjiang Province, with isolated information and data and high communication costs. The company's dealer online orders and distribution cannot be integrated with the production and supply system, and the business and financial systems cannot be integrated, group operation management and control capabilities lack of a unified information platform. All of them bring unprecedented management challenges to this traditional offline O2O seed brand.
Business challenges
How to control the integration of seed breeding, promotion, research and development, and how to ensure the quality of seed brands are the prerequisites for the development of seed industry enterprises. However, how to quickly integrate the resources of the industrial chain and quickly replicate them and transfer the above values to consumers is the key to the success of Fur's agronomy and the promotion of the brand. In the face of the "internal co-external expansion" of the industrial chain optimization and efficient coordination, has become an urgent need for Fuhr agronomy business coordination and management operation control.
Low efficiency of research, production, supply and marketing coordination
Fuhr agronomy has a long vertical industrial chain, and it is difficult for retail stores and distributors to coordinate with goods and reconciliation, production and processing, logistics and transportation, and communication is not timely, resulting in isolated information among organizations, unable to feed back the company's operation in a timely manner, and low actual efficiency.
Actual cost accounting difficulties
Agricultural materials inventory occupies a large amount of funds, unreasonable storage, research and development, procurement, production did not open up communication channels, communication costs are large and the distribution of finished products is difficult, agricultural planting can not quickly know the inventory of agricultural materials, pesticides, affecting the accuracy of the production plan. The cost of each company and business unit is gradually increasing, the cost control is difficult, and the actual control of the amoeba profit center is lacking.
Industry finance tax fails to integrate
Independent application of each company and functional center, lack of overall planning, business barriers, vertical and horizontal business independence; Information of each sector is not shared; Data barriers, financial, human, research and development data are separated and not shared; Process barriers, end-to-end processes cannot be realized, forming information islands.
Site management is not transparent
During production and processing, there are many kinds of agricultural materials, which makes it difficult to manage agricultural materials. The working methods of reproduction, cultivation, planting and production are different, and the performance salary of employees cannot play a guiding role. Unable to obtain the production progress in time and passive production management; The upstream and downstream are not connected, resulting in a long production abnormal handling process and affecting the breeding, production and processing progress.
Lack of Group Management and Control Platform
The enterprise lacks an effective group management and control platform for centralized management and control, and the overall budget management and control is missing. The system lacks a business operation management system, which strongly supports various businesses and makes real-time business supervision difficult. The system lacks an ecological link platform to link upstream partners and downstream distributors, resulting in a heavy workload of financial reconciliation. Lack of control platform for link employees and link managers
Solution
Fu Agronomy's rapid expansion of online marketing needs to be supported by a powerful full-channel management system, linking customers, distributors, suppliers and employees, so as to increase the coordination ability of enterprise operation, so that the acquisition business, sales orders, warehouse processing, production and processing, logistics and transportation can be carried out as planned, breaking down business barriers, reducing the delay in the implementation process and information lag, and improving the overall operation efficiency, bring timely digital support to the company's top decision-making.
group management and control, real-time informed, efficient decision-making, scientific decision-making
Through Kingdee Cloud Star, a supply chain collaboration platform and a big data analysis platform are established to link the front-end business. Data-driven, comprehensively improve the large-scale management of the seed industry; Integrated operation and management of industry, wealth and capital tax. Strengthen the group's strategy, planning and budget, investment, and performance management capabilities, improve the ability of centralized financial management, strengthen the integration of finance and business, prevent financial risks, optimize fund management, and realize the selection, training, and retention of core management and technical personnel; Establish a reasonable and scientific position and salary system to strengthen internal audit and improve corporate risk management capabilities.
Digital omni-channel marketing service platform to escort win-win cooperation
In order to control the risk, the credit management of dealers is carried out in the star system, and the group marketing center issues regulations to mortgage or rating credit to dealers. Dealers have only one credit line in the group's overall situation, which fundamentally eliminates the problem of dealers transferring goods from multiple companies in the group and delivering goods in arrears. Through the system management of dealer rebate business, automatic calculation of dealer rebate amount, issued dealer rebate amount report, improve the management efficiency of dealers.
In order to solve the reconciliation problem, according to the customer reconciliation requirements, the multi-dimensional sales reconciliation table of distributors, customers and products is realized, the data is directly retrieved from the system business documents, a variety of filtering conditions are supported, and can be queried immediately to solve the channel reconciliation problem and make the cooperation more harmonious.
Get through the core business chain of acquisition, storage and transportation, production, quality and marketing, and integrate and improve.
Kingdee Cloud Star Cloud Home Mobile Office System provides Fuhr Agronomy with stable business middle and back office. According to the characteristics of the industry, Fuhr Agronomy Company has developed secondary industry characteristic modules such as agricultural material purchase system and weight inspection system, which enables Fuhr Agronomy Company to carry out efficient coordination from farmers' purchase, warehousing and return transportation, production and processing, quality traceability, omni-channel marketing and terminal logistics in actual business operation, through cloud home mobile office real-time business processing and supervision, realize the digital transformation and upgrading of internal centralized control to external business collaboration.
Continuously optimize the strategic business portfolio, promote industrial integration and coordination, and strengthen industrial chain management; build a group integrated operation service platform, obtain efficiency and cost advantages, provide resource sharing, improve customer experience, and effectively support large-scale operations; improve support for innovative businesses And coaching capabilities, quickly improve business and management capabilities.
Project Value
Collaborative integration of production, supply and marketing
Fuhr Agronomy establishes its own production and supply chain system on this platform to achieve online business collaboration between supply and demand. Fully integrate production and supply chain resources, real-time and efficient business collaboration, and continuously improve the efficiency of internal collaboration.
Group management and control enhanced
Through the establishment and application of Kingdee Cloud Star and Cloud Home mobile office platforms, the businesses of various business centers and molecular companies are concentrated to form a group management and control platform. The system provides all business management of link suppliers, link distributors, link employees and link, and enhances control.
Integration of industry, finance and human resources tax
Marketing, procurement, inventory, finance and the supply of each business, accounting, tax control, human resources business integration, opening up the end-to-end chain of the whole business of Fur agronomy, help to improve the operational efficiency of enterprises, reduce costs, to solve the management needs of Fur agronomy for the integration of industry and finance.
Automatic analysis of actual costs
Through the establishment of the actual cost management system, the automation, transparency and comprehensiveness of cost management are realized, the cost allocation, product cost accounting and accounting report query are automated, and the actual cost difference analysis is intelligent.
Transparent production site management
Adopt advanced production management ideas, supervise and control the whole process from production planning to production and processing reporting, product storage and order closing; improve production efficiency, reduce work-in-progress in the workshop, reduce losses and costs, improve product quality and customer satisfaction.
Digital Transformation Value
Empowering front-line staff
Link the information interaction between the sales staff of the group and the headquarters, business approval; Link the production site personnel, real-time work, abnormal rapid processing, improve the overall communication efficiency;
Enabling suppliers to develop together
Sort out personalized scenarios such as seed, pesticide, fertilizer and other agricultural materials procurement, and realize the integrated management of complete closed loop from procurement application, agricultural materials quality inspection, warehousing, invoice, payment and reconciliation through the system, so as to realize the coordination and efficient reconciliation and settlement with suppliers' accurate procurement plan;
Link everything.
Through on-site weighing scales networking, linking procurement, sales, inventory and other businesses, realizing unattended and automatic weighing; The tare weight, net weight and other quantities of transported goods are automatically calculated and displayed, exceeding the standard can be automatically warned, realizing transparent management of the whole supply chain business of Fuer agronomy;
Linked Customers, Linked Resellers
Through mobile terminal intelligent equipment, complete PDCA closed-loop management of online ordering, offline delivery, collection and invoicing can closely link all distributors and end customers to further improve customer satisfaction;
Data driven
It provides a communication platform for the group to unify the information of goals and plans, and a platform for data-driven decision-making.
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