Kingdee
-
-
News CenterKingdee is a provider of digital management solutions. The desire of business operators for growth is our goal.
Xiangjia Animal Husbandry
Large enterprises
Products and services: feed production and sales, breeding and poultry breeding, poultry breeding and sales, poultry slaughtering and processing and sales, pig breeding, slaughtering and processing and sales, biological fertilizer production and sales, fruit planting and sales
Xiangjia Animal Husbandry: "From Farm to Table" Digital Industry Chain
Customer Overview
Over the years, Xiangjia Animal Husbandry has been adhering to the corporate mission of "making urban and rural areas more environmentally friendly and better life". At present, the company has opened "Xiangjia Fresh Poultry Counter" in more than 3000 Chinese and foreign supermarkets in more than 400 cities in 25 provinces and cities across the country. The products are well received by consumers. On the morning of April 24, 2020, Yu Ziwen, chairman of Xiangjia Animal Husbandry, was listed on the Shenzhen Stock Exchange by ringing the bell, and Xiangjia Animal Husbandry braved the wind and waves and bravely stood at the head of the tide, becoming the "first share" of China's fresh poultry listing ".
Strategic Development Expectations
Xiangjia Animal Husbandry started from a breeding cooperative, focusing on opening up the modern agricultural industry chain of poultry breeding "from farm to table", continuously extending the business format, expanding the business area and expanding the business scale. Xiangjia Animal Husbandry also plans to replicate the location, technology, brand, channel and ecological competitive advantages accumulated in the expansion of the poultry breeding industry chain to the pig breeding industry chain, bio-fertilizer industry and fruit planting industry chain.
Business challenges
current situation of enterprise management
Xiangjia Animal Husbandry has developed from a large regional poultry farmer to a cross-provincial poultry industry chain integration group enterprise, and plans to replicate the competitive advantages of the industry chain and cut into the pork, fruit and bio-fertilizer industries. Xiangjia Animal Husbandry experienced an unsuccessful introduction of group control ERP platform. Therefore, the construction of this digital platform pays special attention to the integration ability of the group's management and control platform, the maturity of modern agricultural solutions, and the professionalism of the localization implementation team.
Business pain points
The rapidly developing Xiangjia Animal Husbandry faces the following management difficulties:
1, business sector data scattered, up and down communication is not smooth.
Xiangjia Animal Husbandry Headquarters Base, various divisions, e-commerce sectors and other business sectors have inconsistent data standards, and the management process is not standardized. Each manages its own data and speaks its own words. As soon as the meeting was held, it took a lot of time to prepare the data. At the meeting, it was found that the caliber of the data in all aspects was not right, and it took time to adjust the data after the meeting. For the data reported by each section, the headquarters also needs to invest a lot of manpower in collecting and processing. The personnel process and office process also run in several systems, and the communication is not smooth.
2, business characteristics landing difficulties, industry and financial integration is not in place.
From feed to breeding, from slaughter to chilled, from bio-fertilizer to fruit, the business processes of Xiangjia animal husbandry industry chain with multi-format, multi-mode and various industry management characteristics have all stumbled. Each month-end closing, each section to calculate income, calculate costs, report, have to rely heavily on financial personnel manual processing.
3, business partners offline communication, ecological effects are difficult to reflect.
The planned collaboration and business data interaction between upstream and downstream units in the industrial chain rely half on Excel and half on telephone. The interaction between various units and households, growers, suppliers, and stores is also telephone, email, fax, and WeChat, which are diverse and chaotic.
Solution
After trial and error iteration, Xiangjia Animal Husbandry chose to hold hands with Kingdee's modern agricultural integration solution to build a digital control platform for the industrial chain. The digital platform is based on Kingdee EAS Group's management and control ERP platform, s-HR Group's human resources management solution and ISV's modern agricultural solution, combined with the Group's mobile office platform, to realize the integrated management and control of the Group's finance and taxation, the full penetration of the poultry breeding industry chain and the online connection of ecological partners.
Core business scenario and value
1, set up a good group control shelf, support the expansion strategy
Mr. Wang, head of the information department of Xiangjia Animal Husbandry, believes that the core of the digital platform is the management of people, finances, materials, and things in the group's management and control model. The group chose Kingdee EAS and s-HR to build the framework of the group's management and control platform in combination with the mobile office platform.
The project team first clarified the basic data and business data scope under the unified control of the group, clarified the data standards, and unified the caliber of data reporting and aggregation. Each company adjusts the business and financial data management methods according to the requirements of group control. Mr. Wang said: "This top-down implementation strategy ensures that no matter how the company's business form, business scale, and organizational scale develop, the will and strategy of group control can be implemented through a centralized, unified, and standardized digital platform. Landing."
2, run through the business sector processes, to achieve business and financial integration.
Xiangjia Animal Husbandry's main business poultry breeding industry chain includes feed, breeding poultry generation, breeding poultry self-raising, egg poultry, hatching, commercial poultry self-raising, commercial poultry generation, slaughtering, sales, e-commerce and other business nodes, business models have their own characteristics, accounting rules have their own characteristics.
The project team set the implementation goal of "standardization of breeding, refinement of costs, integration of industry and finance, and automation of data". together with manager xiangjia Wang, kingdee Yao manager and ISV partner Qiao, they thoroughly understood the links one by one, smoothed the rules one by one, and pulled through the processes one by one. finally, they led the team to "gnaw down the hard bone of business and finance integration".
3, first connect yourself, then connect your partner.
In line with the digital transformation strategy of leading enterprises in the standard industry, Xiangjia Animal Husbandry has started to realize the digitization of ecological connection on the basis of realizing online business operation at each format node, and has moved all the communication and data interaction with suppliers, households, growers and stores online.
Every afternoon, Xiao Zhang, head of Xiangjia fresh food store in the corner of Shangchao, submits the demand plan on his mobile phone. The data is quickly converted into distribution plan, production plan and procurement plan through the region, division, headquarters production base and procurement department. Lao Wang, a farmer in the field of a mountain village in Wuyishan District, received the acquisition plan and service information from the company on his mobile phone. Manager Zhou, the planning supervisor of Shimen production base, arranges the slaughter production plan according to the purchase and demand plan. Each division, region and store can track production, distribution and receipt online.
Wang zong, head of the information department, said: "after running through the industrial chain of yellow feather chicken, we will also copy the business model to pork and fruit."
Project Value
Based on the platform ecological development strategy, Kingdee combined with EAS, s-HR and ISV modern agricultural solutions to help Xiangjia Animal Husbandry realize the digital platform of poultry breeding industry chain. Dong Mi of Xiangjia Animal Husbandry sincerely sighed: "The informatization construction of Xiangjia Animal Husbandry can be described as winding and winding. It was not until Kingdee was chosen for cooperation that the dawn of informatization was seen".
1, the group control through, all staff information online
The support of the group's control platform has realized the centralized and orderly control of finance, assets, capital, budget, taxation, etc. of the group's 10 companies, realized the online management of the 8000's staff office and personnel affairs processes, and supported the rapid expansion of the enterprise scale with high efficiency and low cost.
2, business control through, industry and financial integration online
Xiangjia animal husbandry poultry breeding industry chain digital platform to help 3 major industries, 5 categories, 8 major business nodes to achieve business norms management, cost fine management, industry and financial integration management.
3, the format process through, ecological connection online.
The digital platform connects the industrial chain nodes of feed, breeding poultry, egg poultry, hatching, commercial poultry, slaughtering, stores, e-commerce, etc. Linking 800 suppliers, 500 farmers, 700 B- end customers and 2000 stores; Help realize the digital journey of 50 million chickens from farm to table. Xiangjia Animal Husbandry is ready to expand the industrial chain to the core competitiveness of the industry chain, to pig breeding, fruit cultivation and other business sectors.
Digital Transformation Value
Link partner capability through ecosystem platform
Xiangjia Animal Husbandry and Poultry Breeding Industry Chain Digital Platform can link 2000 stores by connecting with store systems. Through connection with e-commerce system, link 700 B- end customers; Through connection with ISV mobile application, link 500 farmers are realized; It is being implemented to link 500 suppliers through connection with supplier platform. Ecological synergy ability, become the support of Xiangjia animal husbandry stable regional leader, the impact of the national market core competitiveness.
Digital Platform Support Strategy and Mode Transformation
Xiangjia animal husbandry poultry breeding industry chain digital platform, support enterprises to replicate the whole industry chain integration capacity, the company base farmers model, Wuling Mountain area ecological breeding location advantages, chilled poultry marketing model and network layout, strong cut into pig breeding, fruit planting plate, through the modern agriculture 3 major industries 5 categories.
Address:
Room 315, Block B, Taihe Cultural Building, No.1 Chenjialinjia, Chaoyang District, Beijing
Learn about Kingdee products or solutions
We will recommend products that suit your needs or assign a professional sales consultant to customize the solution for you.
Powered by 300.cn