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Western animal husbandry
High growth enterprises
Products and Services: Animal Husbandry-Breeding and Sales of Breeding Animals; Dairy Industry-Purchase and Sales of Fresh Milk
Western Animal Husbandry: Create a Safe and Reliable Dairy Industry Chain
Customer Overview
Xinjiang Western Animal Husbandry Co., Ltd. is the first agricultural and animal husbandry enterprise of Xinjiang production and Construction Corps to be listed on the gem of Shenzhen Stock Exchange, stock code: 300106. It is a leading enterprise of "Xinjiang organic food processing industry" and "Xinjiang agricultural and sideline products distribution center. The company's main business is dairy processing and sales, feed production and sales, self-produced fresh milk production and sales, purchased fresh milk purchase and sales, breeding and sales, split meat processing and sales, oil production and sales, pig breeding and sales, forage harvesting and machine farming services.
Over the years, the company has been adhering to the spirit of the Corps, according to the brand, technical advantages and mutual benefit and win-win strategy, continue to grow and develop. The management system is based on "agricultural and sideline products and livestock products, with livestock farms and farmers as the link, and milk sources, breeding animals, feed and livestock slaughter as the base", and a complete multi-factory coordination system has been established. In the future, the western animal husbandry will gradually expand and strengthen the "three major" (large base, large market, and large animal husbandry); build the "four refined and four strong" (including milk source base, breeding base, feed production and Forage processing base, livestock slaughter base, breeding base, feed production and forage processing base, livestock slaughter processing base) to enhance the company's economic efficiency and comprehensive strength.
In order to achieve this goal, the western animal husbandry deeply feels that the traditional management mode has been unable to meet the needs of rapid business development, which brings strong reform power to the management team, and also realizes the importance of information construction. It is necessary to give full play to the company's industry leading role and market integration role, and use information technology to achieve the opening and integration of industrial chains such as feed production and sales, dairy farming and fresh milk supply, dairy processing and sales, and carry out business models, Digital transformation that matches the refinement of business management.
Business challenges
The western animal husbandry lacks top-level information planning, no unified information platform, scattered operating data and serious system islands. With the group headquarters's demand for timely knowledge and control of the operation of molecular companies and distributors, the IT system of Western Animal Husbandry urgently needs information reconstruction to provide support for the operation decision-making of enterprises.
The procurement business process is not standardized, and inventory management needs to be strengthened.
Due to the non-synchronization of information before the western animal husbandry, system lag and other problems such as placing orders, warehousing and making accounts, the inventory data cannot be synchronized in real time, and the management of inventory near-effective period cannot be warned in time, resulting in sluggish materials. In addition, the logistics tracking and arrival situation can not be controlled in time, and even affect the production and marketing coordination, planning accuracy, order performance rate, etc., the whole quality traceability system is even more impossible.
Distributor order management is inefficient and financial verification is difficult.
Western Animal Husbandry did not have a system to support multi-level channels such as dealer ordering, terminal store ordering to dealers and online order management, resulting in the inability to grasp dealer inventory and large sales forecast deviation. In the marketing process, promotion policies, rebates, dealer reconciliation, etc. are all manually operated by financial personnel, which is time-sensitive and error-prone. At the same time, various cost management has not formed a systematic closed-loop management, and there is no systematic tool to control the business personnel of the marketing line.
There are many business sectors, the caliber of business data is inconsistent and the report is not timely.
The western animal husbandry involves the operation of many sectors of agriculture and animal husbandry, which is difficult to control. As the previous financial data was not fully connected with the business data, there was an inaccurate and lagging costing data. At the same time, each subsidiary reported nearly 100 kinds of business reports, accounting statistics dimensions are diverse, data extraction is difficult, business data and financial data caliber is inconsistent, resulting in a large number of manual check work, offline report reporting is not timely, low efficiency, to the group's business decision-making brings trouble.
Solution
Break down the information barrier, standardize the purchasing process, optimize the warehouse management
On the basis of Kingdee Cloud Starry Sky's integrated platform, Western Animal Husbandry has strengthened supplier management through global control of basic data. It has improved the professionalism of procurement by standardizing the procurement process, dividing different types of materials and planning a hierarchical centralized procurement model. At the same time, it has defined different procurement processes to ensure the flexibility of business and strengthened the inspection management of goods receiving and warehousing, which plays an important role in ensuring the quality of materials receiving. It also improves the problem of information lag, realizes the complete closed loop of business, and lays a solid foundation for the subsequent development of the enterprise.
Create a more efficient omni-channel customer service platform
Western Animal Husbandry has built a unified and efficient ordering platform through Kingdee Cloud Star, enabling it to complete a more efficient order processing process and reflect the sales data more accurately and in a timely manner. The platform-based promotion policy and customer fund pool make the promotion rebate cost automatically calculated, the ordering platform more intelligent, greatly reducing the financial workload and improving customer satisfaction. The omni-channel platform opens up the data of each circulation link, links the information flow, logistics and capital flow within and outside the enterprise, and controls the feedback of the terminal flow.
Unified accounting system, intelligent bookkeeping to reduce financial duplication and inefficient work
Kingdee Cloud Star supports a multi-organization and multi-accounting system, which not only meets the needs of independent application and separate accounting of various legal entities in the western animal husbandry, but also meets the needs of group financial control (consolidated statements). It can also monitor the financial and capital data of various companies in real time and reflect the operation process and results of the group and its subordinate companies in a timely and accurate manner. At the same time, the intelligent accounting platform has been automated by 90%, helping financial personnel to reduce a lot of repetitive and inefficient work.
Zhou Guihong, deputy general manager and chief financial officer of Western Animal Husbandry, said: "Kingdee Yunxingkong has provided strong product and technical support for Western Animal Husbandry, helping Western Animal Husbandry to keep pace with the times and adapt to the trend of fine management. It has put management ideas such as multi-organization business coordination, industry and finance integration, and group financial control into practical work, and has taken another step forward to real group enterprise management. Kingdee Cloud Starry Sky not only greatly optimizes and standardizes the main business processes of each subsidiary company, but also changes the problems of insufficient authority and loose management in the past. It also shortens the closing time from the past 10 days to the present 5 days, and can close the monthly closing according to the listing requirements, thus achieving the purposes of rapid response, business coordination and enterprise control, it also provides strong support for management decisions!"
Project Value
Build an integrated management and control platform for industry and finance to enhance fine management.
Western Animal Husbandry has set up a unified information platform through Kingdee Cloud Starry Sky, integrating multiple formats and unifying the main data of materials, BOM, suppliers, customers and employees within the group. The standardization of basic data has further enhanced the fine management of enterprises and made the information sharing within the group more accurate and transparent. Improved inventory turnover, reduced inventory backlog and sluggishness, and increased inventory turnover by 25%. Realize the business, financial and other data penetrating associated query, lay a solid foundation, to meet the requirements of higher standards in the future.
Establish a full-channel marketing platform to open up channels at all levels
Through the construction of the BBC omni-channel distribution platform, Western Animal Husbandry has opened up all levels of omni-channel channel management and unified dealer portals. Kingdee Cloud Star helped Tianshan Yunmu Dairy and Garden Dairy's two subsidiaries to open up multi-level channels, so that the implementation of their promotion and sales policies was fully controlled, and the effectiveness of the implementation of sales policies was increased from 90% to 100. For the follow-up of the whole line of logistics, order flow, promotion flow, capital flow, balance and shared management laid the digital bottom layer.
Strengthen group financial control, more efficient
Thanks to the integration of industry and finance, the product cost accounting of western animal husbandry has become more realistic. Due to the support of Kingdee Cloud Star's multi-organization multi-accounting system and intelligent bookkeeping platform, the closing time of Western Animal Husbandry is greatly shortened, and the consolidation of group financial statements is faster and more efficient. The establishment of the group's financial control system helps the group level to grasp the seamless connection of data in all dimensions in real time, and also provides timely, accurate and comprehensive data support for senior leaders' decision-making. Service
Digital Transformation Value
In terms of customer experience and ecological partner construction, Western Animal Husbandry has reshaped its enterprise marketing management according to its brand strengthening and refining strategy. Ordering is not limited to orders. It makes full use of Kingdee Cloud Starry Sky's highly integrated omni-channel solution to fully link dealers, customers and enterprises. Dealers place orders directly on the platform, thus greatly shortening the ordering cycle and reducing the inventory turnover rate. While strengthening the management of sales and circulation, we will finally improve customer satisfaction through the brand reputation of the terminal, and create a product brand that is welcomed and trusted by consumers.
On the information system platform, by sorting out the business process, the enterprise process is more standardized and rationalized, and the process matching degree is increased from 40% to 98%. It has opened up the efficient coordination of the whole industrial chain from feed production to planting and breeding to dairy processing, and realized the transformation and upgrading of internal centralized control to external business coordination. For the follow-up gradually establish industry advantages, from the traditional agriculture and animal husbandry industry to become a smart enterprise, and lead the industry to lay a solid foundation.
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