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Kweichow Moutai
Large enterprises
Products and Services: The Road of HR Digital Transformation for Trillion-level Enterprises
Guizhou Maotai: The Road of HR Digital Transformation for Trillion-level Enterprises
Customer Overview
China Guizhou Maotai Distillery (Group) Co., Ltd. (hereinafter referred to as Maotai Group) is a national super large state-owned enterprise, headquartered in Maotai Town, Zunyi City, Guizhou Province, with an average altitude of 423 meters and an area of about 15000 mu. Among them, the geographical indication product protection area of Maotai liquor is 15.03 square kilometers, with more than 36000 employees. Its leading product Kweichow Moutai has a long history and a long history, and has profound cultural connotations. It won the Panama World Expo Gold Award in 1915. Together with French Cognac and British Scotch Whisky, it is also called the "world's three major (distilled) wines". It is the originator and typical representative of my country's Daqu Maotai-flavor liquor, and its brewing skills have been selected as the first batch of national intangible cultural heritage masterpieces.
In 2020, Maotai Group completed operating income of 97.9 billion yuan and net profit of 46.7 billion yuan. Maotai liquor single product sales ranked first in the global distilled liquor industry, Maotai stock market value exceeded 3 trillion, ranking first in the domestic liquor industry. Since 2013, Moutai has been selected as one of the "BrandZ Top 100 Most Valuable Brands in the World" five times, ranking first in the value of global liquor brands; since 2015, it has ranked first in the "Top 50 Global Spirits Brand Values" for three consecutive years; for eight consecutive years It has been ranked first in the top 200 of "Huazun Cup" liquor companies.
Business challenges
With the vigorous development of the new generation of information technology represented by the Internet, big data and artificial intelligence, it has a significant and far-reaching impact on the social economy and people's lives, and has gradually become a new engine driving enterprise management and growth and progress. Digital transformation has also become the core strategy of more and more enterprises.
In 2017, Maotai Group proposed to build a "smart Maotai" project, the content of which is "four services and one building", that is, service production, service life, service management and control, service extension, to create a smart park. Put forward requirements for the smart life service part, adopt digital and information methods, let data run more errands, let employees run less. Based on the IT planning requirements of Smart Maotai and the need of the Human Resources and Social Security Department for the original informatization upgrade, in December 2017, Maotai Group began to cooperate with Kingdee to promote the informatization upgrade and digital transformation of human resources management of Maotai Group with the help of Kingdee s-HR.
Project Value
Empowering to improve efficiency, let HR think more
Maotai Group has more than 30 subsidiaries and nearly 40000 employees. The Salary Section repeats two types of heavy workload of transactional work every month, namely, data verification and accounting before salary payment, and consulting and answering questions after salary payment. The Salary Section has received hundreds of employees' salary inquiries in one day. The personnel department also has a lot of transactional work, especially during the large-scale recruitment period from May to July each year, tens of thousands of people sign up and take on-site examinations in one recruitment activity, and only in the printing of admission cards, the recruitment team of more than a dozen people has to work for a week. Empowering HR has become an important goal of the digital transformation of Maotai's human resources.
Through Kingdee s-HR platform, the data exchange of personnel, attendance and salary business is realized. Before the monthly salary is paid, the data comparison and verification work of the salary department is greatly reduced. After the salary was paid, employees conducted self-service payroll inquiries through mobile phones, and the volume of salary inquiries plummeted. Sun Jun, head of the compensation section, was impressed, "The new system, on the one hand, reduces our transactional workload and promotes the transformation of our work from management to service. On the other hand, we can take more time to think about some strategic work, such as salary incentive policies and system-level optimization."
In view of Maotai's characteristic talent recruitment business, Kingdee s-HR provides customized system services for it. In the large-scale recruitment activities in 2019, 30000 job seekers successfully signed up in Maotai official website, and there was no failure to sign up due to the previous system downtime. The recruitment team conducted a preliminary qualification review in the background, and finally selected 22000 people to take the cultural examination, and automatically assigned the candidates to more than 700 examination rooms in Renhuai City in the system. More than 20,000 job candidates only need to log in to the official website to print the admission ticket, and there is no need to go to the Moutai Company to collect it. This alone saves nearly a hundred person-days of work.
After the job-hunting examinee's results are imported into the system, the background is pushed to Maotai official website for publicity. At the same time, the qualified personnel will be notified online to take the physical fitness test (1000 meters for men and 800 meters for women, completed in 4 minutes and 30 seconds). After the physical fitness test is completed, the job seeker will be notified online to maotai staff hospital for physical examination according to the proportion of 110 of the number of employees, and the system will automatically print the job seeker's physical examination form. For those who pass the physical examination, the backstage is still pushed to Maotai official website for publicity. The new talent recruitment system not only supports Maotai's mass recruitment activities, but also shares information with the personnel management system to realize the automatic filing of new employees. Talking about the new talent recruitment system, Zhao Hang, head of the personnel department, said, "the new system has enhanced our operational ability in large-scale talent recruitment activities, saved us a lot of workload and time, and more importantly, incorporated many business links into the system." further realized standardized management."
One sharing, let data run errands
Maotai Group's organization is large in scale and meticulous in division of labor. Before there is a unified IT plan, it is inevitable that there will be departmental walls and information islands. Take the basic data of organization and personnel as an example. Before, different business systems maintained a set of different systems, which were not interlinked with each other, making many businesses unable to run smoothly.
After upgrading the HR system, Maotai's personnel management, attendance management, salary accounting, social security annuity and other business modules have realized information exchange, and organizational personnel changes have realized real-time correlation with related businesses. Take the social security department's enterprise annuity collection as an example, before the social security department needs to regularly verify personnel changes with the personnel department, and then through Excel for collection, distribution management. Now, through the Kingdee s-HR system, the Social Security Department can grasp the changes of personnel information in real time and carry out online collection and distribution management of annuities. This year, Maotai's annuity plan has been adjusted, from annual collection to monthly collection, monthly withdrawal and monthly distribution, and the business has become more complicated. In the Kingdee s-HR system, through the appropriate adjustment of business rules, to achieve the New Year's gold collection method of support.
In the overall project construction of "Smart Maotai", Maotai Group takes the new HR system as the group's HR main data system. The group's organizational structure, positions, personnel and other data changes are carried out in Kingdee s-HR system. The changed data is synchronized to OA, financial and other business systems, attendance machines and other intelligent equipment in real time through the Enterprise Service Bus (ESB). The unification of HR master data has laid a solid foundation for the construction of "Smart Maotai" project, and also enabled related business data to run smoothly and efficiently serve business and group control.
Intelligent service, let employees run less
In the "Smart Moutai" project planning, the "Smart Life Service Platform" is proposed, hoping to allow employees to gradually transition from a traditional lifestyle to a modern, information-based society.
In the field of human resources services, Maotai Group from intelligent equipment to system software, are constantly trying to upgrade.
In the past, employees used fingerprint clock-in to work, and queuing to clock-in was common during rush hours. Now, through the face recognition attendance gate, employees can punch in the face recognition while traveling normally, and the gate door will automatically open after the recognition is completed. The new equipment also solves the problem of office security while serving employees intelligently.
After the previous monthly salary is paid, employees who have doubts about the salary can only consult the salary department by phone or on site. Now, employees can see the monthly salary details and tax deduction in real time through the "I Maotai" APP on their mobile phones.
Maotai has a large number of retirees and is required to be certified alive every year. Previously, retired employees had to go to the Maotai Social Security Section for on-site certification, which was very inconvenient for retirees living in different places. Now, Maotai social security system through the association with the government social security system, Maotai retired employees can be in the nearest social security bureau for fingerprint authentication.
"The staff who master the core technology is the core competitiveness of Maotai. The focus of our human resources department is to create a fair and comfortable working environment for employees. Through the transformation of human resources informatization, our human resources management has been qualitatively improved. Whether it is in recruitment, salary, attendance and other businesses, we have handed over the basic and repetitive labor to the computer to complete, so that we can devote our limited time to higher-value, higher-level system construction, training and development, and inspire employees to contribute to the sustainable and healthy development of the enterprise." Zhang Yuyang, deputy director of the Human Resources and Social Security Department of Maotai Group, commented on the upgrading of HR informatization.
With regard to the value brought to Maotai by HR informatization upgrading and digital transformation, Xu Qiang, director of the Human Resources and Social Security Department of Maotai Group, believes that "some people say that traditional industries do not need informatization, but in fact, traditional industries need more informatization. People's hands need to be liberated through informatization, so that more energy can be spent on thinking about the direction of enterprise development."
As a traditional liquor company, in the process of digital transformation, it is not only the upgrade of system tools or the change of working methods, but the core is the change of the concept of Moutai managers. It is the top-down requirement from "management" to The change in the concept of "service-oriented" has prompted Moutai people to continuously explore and promote the development of "Smart Moutai.
Talking about the future of human resources management in Maotai, director Xu Qiang said, "Kingdee is a trustworthy enterprise. We look forward to more in-depth cooperation with Kingdee in the field of human resources in the next step, so as to make our 'smart Maotai 'more deeply rooted in the hearts of the people."
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